This is the internet and this is politics.
The Salon exposes how the light language of twitter was used by Obama’s administration to best repeal conservative attacks on the Affordable Care Act (Obamacare).
Here’s the storyline. The Republicans started by creating the hashtag #ObamaCareInThreeWords on twitter to rally voting enthusiasm and create momentum. Here’s some reactions :
And the White House joins with :
In a political perspective communication, the white house can only afford this because the Obamacare has a naturally big supporter base and no direct victims, otherwise trolling would not come clean.
Not trying to take sides here (besides on political marketing power and internet use) I got to say :